Client-Published Work
White papers and other weighty reports help B2B firms convey deep expertise to potential clients who visit their websites. We work with clients to develop and ghostwrite content that showcases their best thinking in a compelling way. Some of our long-term clients continue to partner with us year after year.
Turning Great Doctors into Great Leaders
We worked with FMG Leading, a human capital strategy firm, to develop this 2017 white paper about the importance of physical leaders during a time of upheaval in the health care industry. https://www.fmgleading.com/insights/turning-great-doctors-into-great-leaders
Giving Fear a Seat at the Table
In 2017 we worked with FMG Leading, a human capital strategy firm, to develop this white paper about how executives can recognize and re-direct personal fears and do their jobs better. https://www.fmgleading.com/insights/giving-fear-a-seat-at-the-table
Why Inventors Should Embrace Unequal Partnerships
Our client Entrepreneur & Innovation Exchange (EIX) has attracted more than 100,000 visits to this article by celebrated inventor Dean Kamen. https://eiexchange.com/content/285-why-inventors-should-embrace-unequal-partnership?search=Dean%20Kamen
How Private Equity Firms Should Evaluate CEOs
In the summer of 2016, we worked with CEO Matt Brubaker, VP MaryCay Durrant and other experts at FMG Leading, a human capital strategy firm, to codify their expertise in a white paper focused on the private equity industry. https://www.fmgleading.com/insights/the-missing-ingredients
A New Generation of STEM Buildings on Campus
We worked with client EYP, a large architecture and engineering firm specializing in higher education, to publish this 2016 report on how college STEM buildings transform the learning experience. https://www.eypae.com/sites/default/files/pdf/eyp-point-of-view-stem.pdf