A Consultant’s Comeuppance
Bob Buday published this case study in the February 2003 print edition of HBR. https://hbr.org/2003/02/a-consultants-comeuppance
A Consultant’s Comeuppance Read More »
Harvard Business Review Articles
Marketing Breakthrough Products
Bob Buday and co-authors Thomas J. Waite and Allan L. Cohen published this article in the November 1999 print edition of HBR. https://hbr.org/1999/11/marketing-breakthrough-products
Marketing Breakthrough Products Read More »