Education, training and strategies for companies that thrive on unique expertise

Insights

ETL 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide

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In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet […]

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ETL 22: Mara Stefan on Powering Manpower’s Data-Driven Insights

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Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership

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Top HR Officers’ Crucial Role in Sustaining Thought Leadership

Buday TLP in the Spotlight, Insights, Uncategorized /

The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below.

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ETL 21: Francis Hintermann on Accenture’s Powerhouse Research

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Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members

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Elevating Go-to-Market With Thought Leadership

Buday TLP in the Spotlight, Insights, Uncategorized /

Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine

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ETL 20: Karen Dillon on the Many Microstresses of Thought Leadership

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Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to communicate their expertise — compellingly and continuously — have risen sharply. Those demands also have increased for the

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