Education, training and strategies for companies that thrive on unique expertise

Video + Podcast Series

ETL 25: Kimberly Eddleston on Bringing Research-Based Best Practices to a Wide Audience

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Within the driest of academic papers can dwell brilliant ideas that have the potential to help businesses be more successful.  Kimberly Eddleston, Editor of FamilyBusiness.org, has partnered with scholars in the family business realm to translate their research findings into practical advice for family business owners and managers. Through strong partnerships with academic journals, researchers, […]

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ETL 24: Martin Reeves on BCG’s Idea Machine

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The senior vice president of BCG and chairman of the BCG Henderson Institute talks about service innovation and how big ideas turn into revenue. Martin Reeves is a senior vice president of the global management consulting firm Boston Consulting Group, and chairman of its research think-tank, the BCG Henderson Institute. This dedicated vehicle for thought

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ETL 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide

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In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet

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ETL 22: Mara Stefan on Powering Manpower’s Data-Driven Insights

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Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership

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ETL 21: Francis Hintermann on Accenture’s Powerhouse Research

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Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members

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ETL 20: Karen Dillon on the Many Microstresses of Thought Leadership

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Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to communicate their expertise — compellingly and continuously — have risen sharply. Those demands also have increased for the

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