Education, training and strategies for companies that thrive on unique expertise

Video + Podcast Series

ETL 38: Mo Bunnell on Building a Relationship Ecosystem

Thought leaders may believe that great ideas are what attracts clients. But the “Give to Grow” author says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders, and the professionals who help them, must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers […]

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ETL 37: Donya Dickerson on Thought Leadership Books

Donya Dickerson, literary agent for Aevitas Creative Management, discusses what it takes to get published today. If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. In this discussion with Bob Buday, Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management,

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ETL 36: Rohit Bhargava’s Non-Obvious Approach to Becoming a Thought Leader

The bestselling author and trend curator, talks about what goes into great insights that power great books.   With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy. In this episode

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ETL 35: Paul Michelman on AI’s Impact on Thought Leadership

The BCG Editor in Chief talks about his company’s embrace of AI for thought leadership “experiential innovation” and content creation — and how humans must adjust. Since Generative AI burst onto the scene in late 2022, companies and industries everywhere have grappling with how it will upend longstanding ways of doing business. Boston Consulting Group,

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