Video Shorts

ETL Shorts – How the Challenger Sale Concept Came From ‘Disagreement Research’

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ETL Shorts – How the Challenger Sale Concept Came From ‘Disagreement Research’ Read More »

ETL Shorts – Why Thought Leadership Research Teams Must Argue (Constructively)

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ETL Shorts – Why Thought Leadership Research Teams Must Argue (Constructively) Read More »

ETL Shorts – Dispelling One of the Big Myths of Thought Leadership: It’s not PR

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ETL Shorts – Dispelling One of the Big Myths of Thought Leadership: It’s not PR Read More »

ETL Shorts – Ex-HBR Editor Karen Dillon’s Strategy for Being Happy

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ETL Shorts – Ex-HBR Editor Karen Dillon’s Strategy for Being Happy Read More »

ETL Shorts – ChatGPT Can’t Help Thought Leaders Generate Whole New Ideas

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ETL Shorts – ChatGPT Can’t Help Thought Leaders Generate Whole New Ideas Read More »

ETL Shorts – Why Thought Leaders Shouldn’t Chase Trends

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ETL Shorts – Why Thought Leaders Shouldn’t Chase Trends Read More »