Madhavan Ramanujam and Georg Tacke of client Simon-Kucher & Partners, a pricing consultancy, published this HBR article on May 24, 2016. https://hbr.org/2016/05/your-new-hit-product-might-be-underpriced

Madhavan Ramanujam and Georg Tacke of client Simon-Kucher & Partners, a pricing consultancy, published this HBR article on May 24, 2016. https://hbr.org/2016/05/your-new-hit-product-might-be-underpriced