Many mid-sized businesses are struggling, but those who use these three sales strategies are holding their own during the pandemic.
While many mid-sized businesses have taken a hit during the pandemic, a few are holding their own. Our client CEO to CEO — a consulting firm comprised of former CEOs that advises midsized companies — identified these exceptional firms and looked at their winning sales strategies. In this article published February 26 in the digital edition of Harvard Business Review, CEO to CEO leader Robert Sher discusses the three things they do differently: using online connections to humanize interactions, creating greater sales process efficiencies, and bursting out of traditional geographic boundaries.
This marks the eighth article that Rob has published in HBR since 2014. Congratulations, Rob!