Big Thought Leadership Hits and Misses

Bob Buday recently sat down with Jason Mlicki of Rattleback and Jeff McKay of Prudent Pedal for a two-part podcast about effective thought leadership. In part one, Bob discusses several concepts and campaigns that helped four firms generate big increases in market recognition and revenue, drawing on his 34 years of experience. Part two of the podcast explores why big ideas and great marketing aren’t enough, and how the best companies structure the reporting relationships for their thought leadership team.

Jason and Jeff have done more than 100 “Rattle and Pedal” podcasts since 2018.

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