Episode 10: Simon-Kucher & Partners Founder Hermann Simon

The celebrated thought leader, founder, author and professor discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics.

Prof. Hermann Simon is a bestselling author of more than 40 books and an expert in pricing and marketing strategy. His accolades, to name but a few, include becoming the only German in the Thinkers50 Hall of Fame and having a Chinese business school named for him (the Hermann Simon Business School in Shouguang).

While Simon was a business administration professor for over 14 years at the Universities of Bielefeld and Mainz in Germany, he is best known for what came after — founding Simon-Kucher & Partners with professors Eckhard Kucher and Karl-Heinz Sebastian. As CEO from 1995 to 2009, Simon was instrumental in helping the consultancy become what it is today: a $500 million player with more than 40 offices around the world.

Bob Buday worked with Simon-Kucher in the middle of the last decade, leading Bloom Group’s work in helping Simon-Kucher partners Madhavan Ramanujam and Georg Tacke develop the content for their book “Monetizing Innovation.”   In this episode of “Everything Thought Leadership,” Simon discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics.

 

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