Comprehensive thought leadership consulting for B2B & professional services firms

Episode 12: Paul Roehrig on Why Client Service is Thought Leadership’s True North

The thought leadership strategist, marketing officer, author and more talks with his former Cognizant colleague — Buday TLP’s Alan Alper — on what the future holds for the thought leadership profession.

Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at Ascendion, the Syracuse University PhD graduate spent over 11 years at Cognizant in three VP roles, cultivating big ideas within the IT services giant’s Digital Business, Process Operations, and Center for the Future of Work business units. Previously, Paul served as a Principal Analyst at Forrester Research. Moreover, he has co-written three bestselling business books: Monster: A Though Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future;  What To Do When Machines Do Everything; and Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules. Today he is Chief Strategy and Marketing Officer at two companies: Collabera, Inc.; and Ascendion.

Buday TLP Chief Operating Officer Alan Alper worked extensively with Paul while they were both at Cognizant. The two reunited on this episode of “Everything Thought Leadership,” where Paul shared what he believes the future holds for thought leadership in general and its role within the code economy.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves. 

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