Without a culture of thought leadership, B2B firms that go on crash courses to be widely seen as experts will hit a wall: cutting the programs when times get tough. This report explains how thought leadership professionals can ignite a culture of enduring thought leadership – one that prizes groundbreaking ideas and superior expertise, and protects thought leadership investments in good times and bad.
The authors are Dave Ulrich, a University of Michigan professor and Partner at the RBL Group, who’s been called the “father of modern HR,” and Bob Buday and Alan Alper of Buday Thought Leadership Partners.
Building a Culture of Thought Leadership
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