The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands and attract new business. Click here to watch Glenn’s video conversation with Bob, and read the transcript here.
Bob also appeared on Steve Goldhaber’s “Interesting B2B Marketers” podcast, where they discussed the evolution of thought leadership and how it has re-shaped B2B marketing. They also talked about how to evaluate and improve thought leadership content by following the criteria of relevance, clarity, rigor, and evidence — and by structuring the argument effectively. Check it out here.