Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine elements of exceptional content. Bob also shared some of his best success stories that show the immense positive impact of thought leadership.
Vijay is the founder and principal consultant of Stratyve, a consulting firm that helps senior executives and investors drive sustainable growth and profitability.
Listen to the podcast here.