Education, training and strategies for companies that thrive on unique expertise

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Crucial Yet Burdened: Thought Leadership Marketing in the Pandemic

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A study of 314 marketers in North America, Europe and Asia-Pacific shows great changes afoot in how they develop, present and market their companies’ expertise. HOPKINTON, Mass., and COLUMBUS, Ohio, December 18, 2020 – Executives who run B2B companies around the world see thought leadership marketing as crucial to growth in the pandemic. Nonetheless, two-thirds […]

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When CEOs Need to be Seen as Thought Leaders (and When They Don’t)

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Chief executives don’t have to show deep expertise on societal issues, only deep empathy and action. But CEOs who can convince external and internal audiences of their mastery of critical company issues give their firms a competitive advantage.  By Bob Buday, John Randolph and John Shannon CEOs everywhere are weighing in publicly on burning societal

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