Education, training and strategies for companies that thrive on unique expertise
Too many professional services firms unintentionally erode their sizable sales and marketing investments with poor writing. It makes their products and their expertise appear inferior. In this article, the authors explain how bad writing happens, and how to ensure it doesn’t. By Bob Buday and Bernie Thiel Imagine taking a new Honda Accord for a […]
Why Great Writing Matters to Professional Services Firms Read More »
Companies that struggle the most are those whose blurred identity and questionable expertise make them look risky to decision-makers whose companies and own jobs are on the line. By Tony Tiernan and Bob Buday Why are so many consulting firms struggling at a time when so many corporate clients need help? On the face of
Identity and Expertise: Twin Engines to Power You Through the Downturn Read More »
John Karonis and Madison Riley of Kurt Salmon Associates published this article in Forbes on May 13, 2009. https://www.forbes.com/2009/05/13/retail-industry-change-leadership-managing-revolution.html?sh=e05fc3b2d1fb
Why Retailing Will Never Be the Same Again Read More »
While striving to be thought leaders in their niches, many professional services firms keep the most important tool for generating thought leadership unused in their toolbox: the case study. By Bob Buday and Tim Parker Nearly every professional services firm today recognizes the market power of “thought leadership”—the ability to demonstrate differentiated and superior expertise
Case Study Research: An Essential Ingredient of Thought Leadership Read More »
Many professional services marketers invest substantial time and money marketing too many substandard ideas through white papers, op-ed and management journal submissions and sometimes whole books. By Susan Buddenbaum, Bernie Thiel, and Robert Buday What if a venture capital firm funded entrepreneurs on a first-come, first-served basis with no questions asked? People with ideas from
Authors Ric Merrifield of Microsoft, Jack Calhoun of Accelare and Dennis Stevens of Synaptus published this article in the print edition of HBR in June 2008. https://hbr.org/2008/06/the-next-revolution-in-productivity
The Next Revolution in Productivity Read More »