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ETL 33: Brent Adamson on How Great Research Drives Change

Great ideas are a dime a dozen these days. The “Challenger Sale” author says change happens when you help others make sense of them and see things differently. Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale,” […]

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ETL 32: Abbie Lundberg on the Science of Turning Ideas Into Top-Notch Thinking

The Editor-in-Chief of MIT’s Sloan Management Review talks with Alan Alper about how they select their articles and work with authors, how AI is changing the game, and how to get published. Abbie Lundberg is Editor in Chief of MIT’s Sloan Management Review, one of the top publications on strategic business leadership and management issues.

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