Education, training and strategies for companies that thrive on unique expertise
Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1, 2024 – More than two years after it was published, our book “Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue” continues to win book awards. The […]
‘Competing on Thought Leadership’ Wins 13th Publishing Honor Read More »
We worked with the Portion Balance Coalition at Georgetown University’s Business For Impact to produce a white paper focused on how managing portions is a key tool in curtailing obesity, and the roles that businesses, industries and policymakers must play. Click to access POWER-OF-PORTIONSdigital-1.pdf
The Power of Portions Read More »
It’s exceedingly difficult for tech services firms to distinguish themselves. It’s much harder for their brands to stand out. By Bob Buday and Alan Alper The inherent nature of tech services firms (i.e., what they do for a living: install software or hardware, write custom code, run and maintain another company’s systems) makes it hard
How Tech Services Firms Can Create Unique Brands Read More »
As Partner and CEO for the leading investment and advisory firm Tercera, Michelle Swan drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard
ETL 31: Michelle Swan on How Tech Companies Can Thrive Through Thought Leadership Read More »
Award-winning business author Chunka Mui is keenly focused on generative A.I.’s impact on thought leadership and how innovation can be used to fight climate change and social issues. Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of
ETL 30: Chunka Mui on Building a Perfect Future Read More »
Two Senior leaders from IBM’s Institute for Business Value — Cindy Anderson and Anthony Marshall — share insights from a groundbreaking study that found thought leadership delivers outsized returns. Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank. Anthony serves as