Education, training and strategies for companies that thrive on unique expertise
By Alan Alper and Bob Buday The thought leadership journal has been a staple of the thought leadership marketing mix for B2B firms for at least 60 years, ever since McKinsey & Company introduced McKinsey Quarterly. A compendium of articles reflecting a firm’s best thinking at a moment in time, these journals have long provided […]
It’s Way Past Time to Rethink the Digital Thought Leadership Journal Read More »
Within the driest of academic papers can dwell brilliant ideas that have the potential to help businesses be more successful. Kimberly Eddleston, Editor of FamilyBusiness.org, has partnered with scholars in the family business realm to translate their research findings into practical advice for family business owners and managers. Through strong partnerships with academic journals, researchers,
ETL 25: Kimberly Eddleston on Bringing Research-Based Best Practices to a Wide Audience Read More »
The senior vice president of BCG and chairman of the BCG Henderson Institute talks about service innovation and how big ideas turn into revenue. Martin Reeves is a senior vice president of the global management consulting firm Boston Consulting Group, and chairman of its research think-tank, the BCG Henderson Institute. This dedicated vehicle for thought
ETL 24: Martin Reeves on BCG’s Idea Machine Read More »
In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet
ETL 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide Read More »
Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership
ETL 22: Mara Stefan on Powering Manpower’s Data-Driven Insights Read More »
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations book category of the 2023 Independent Press Awards and was the winner of the business-general category of the 2023 National Indie Excellence Book Awards. “Competing on Thought Leadership” also was
‘Competing on Thought Leadership’ Wins 4 More Book Awards Read More »