Making the Most of Your Firm’s Publications: A Portfolio Approach to Intellectual Capital Development
Many professional services marketers invest substantial time and money marketing too many substandard ideas through white papers, op-ed and management journal submissions and sometimes whole books. By Susan Buddenbaum, Bernie Thiel, and Robert Buday What if a venture capital firm funded entrepreneurs on a first-come, first-served basis with no questions asked? People with ideas from …
