Education, training and strategies for companies that thrive on unique expertise
Harvard Business School Dean Nitin Nohria, who took office in 2010, is a thought leader who has led many other thought leaders. I was delighted to hear last week that Harvard Business School selected long-time HBS Professor Nitin Nohria as their next dean. (Here’s the news on that from Harvard Magazine.) I caught of glimpse […]
Nice (Smart and Passionate) Guys Can Finish First Read More »
Thought leadership can be seen as an evolutionary timeline with five phases. Here’s how to move up the scale so you can generate revenue through thought leadership. B2B companies vary tremendously in the ability to gain recognition for their expertise. Many firms with deeper and more differentiated expertise are not nearly as well known as certain
Part 1: Moving Your Firm up the Thought Leadership Evolutionary Chart Read More »
Companies that struggle the most are those whose blurred identity and questionable expertise make them look risky to decision-makers whose companies and own jobs are on the line. By Tony Tiernan and Bob Buday Why are so many consulting firms struggling at a time when so many corporate clients need help? On the face of
Identity and Expertise: Twin Engines to Power You Through the Downturn Read More »
The right content on the right issues, quality execution and good marketing will help you get the most from your investment and generate leads. Nearly every professional services firm we talk to is counting on thought leadership marketing to boost the lead stream – especially with clients squeezing discretionary spending to the bone. However, many
Content Discontent: Turning Around a Thought Leadership Program Read More »
Investments in service delivery and marketing/ sales are often made across too many service offerings and industries to build superior expertise and effective marketing programs in any one of them. For professional services firm leaders who continue to search for that elusive growth formula, it’s time to ask a fundamental question: Is your firm sufficiently
Why Focus is Crucial to a Professional Services Firm’s Growth Read More »
Decision-makers at potential clients want to know whether you can deliver the business benefits they are seeking. You must show unique insights into their problem, experience in addressing it, the success rate, and the validity of your approach. With some of them resembling publishing houses, professional services firms sell book after book and issue countless self-published
The Seven Hallmarks of Compelling Intellectual Capital Read More »