Insights

A study of 314 marketers in North America, Europe and Asia-Pacific shows great changes afoot in how they develop, present and market their companies’ expertise. HOPKINTON, Mass., and COLUMBUS, Ohio, December 18, 2020 – Executives who run B2B companies around the world see thought leadership marketing as crucial to growth in the pandemic. Nonetheless, two-thirds […]

Chief executives don’t have to show deep expertise on societal issues, only deep empathy and action. But CEOs who can convince external and internal audiences of their mastery of critical company issues give their firms a competitive advantage.  By Bob Buday, John Randolph and John Shannon CEOs everywhere are weighing in publicly on burning societal

Part 3 of our conversation with Ajit Kambil focuses on how packaging and distribution of thought leadership content has evolved. In June, Bob Buday and Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, discussed the CFO thought leadership research activities that Ajit has been managing at Deloitte since 2008. Part

This kind of thought leadership generates insights that help executives succeed in their roles. These insights promote dialog, deep understanding and ongoing relationships. Part 2 of Bob Buday’s conversation with Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, focuses on role-based thought leadership strategies, and their packaging and distribution. This discussion is part

A discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part of a series for “Content Matters,” our monthly newsletter for people who conduct thought leadership research and market that content. We believe that every organization that provides services delivered by people—consulting, accounting, legal, information