Education, training and strategies for companies that thrive on unique expertise
Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a connoisseur’s approach to great content. Hey all you loyal viewers and listeners of our “Everything Thought Leadership” video + podcast series: We have something new for you! To complement our ETL interviews with top thought leaders and thought leadership professionals, […]
Welcome to ETL’s ‘The Huddle’ Read More »
Great ideas are a dime a dozen these days. The “Challenger Sale” author says change happens when you help others make sense of them and see things differently. Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale,”
ETL 33: Brent Adamson on How Great Research Drives Change Read More »
The Editor-in-Chief of MIT’s Sloan Management Review talks with Alan Alper about how they select their articles and work with authors, how AI is changing the game, and how to get published. Abbie Lundberg is Editor in Chief of MIT’s Sloan Management Review, one of the top publications on strategic business leadership and management issues.
ETL 32: Abbie Lundberg on the Science of Turning Ideas Into Top-Notch Thinking Read More »
Author Evan Schwartz talks with Alan Alper about how masterful storytelling can turn long-form thought leadership content into a compelling read. Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for Harvard Business Review, The New York Times, WIRED, American History and more. His
ETL 29: Evan Schwartz on the Power of Storytelling Read More »
Two Senior leaders from IBM’s Institute for Business Value — Cindy Anderson and Anthony Marshall — share insights from a groundbreaking study that found thought leadership delivers outsized returns. Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank. Anthony serves as
Malcolm Frank is the CEO of TalentGenius, a team of tech professionals dedicated to helping knowledge workers find the innovative AI tools their business needs, find AI powered jobs, and more. This Yale University graduate is considered one of the foremost authorities and visionaries in technology services, teaching companies how to master the growing game-changer
ETL 27: Malcolm Frank on Why Thought Leadership Needs Thought Leadership Read More »