Education, training and strategies for companies that thrive on unique expertise

Full Episodes

ETL 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide

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In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet […]

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ETL 22: Mara Stefan on Powering Manpower’s Data-Driven Insights

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Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership

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ETL 21: Francis Hintermann on Accenture’s Powerhouse Research

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Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members

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ETL 20: Karen Dillon on the Many Microstresses of Thought Leadership

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Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to communicate their expertise — compellingly and continuously — have risen sharply. Those demands also have increased for the

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ETL 19: Geoffrey Moore’s Tech Industry Playbook for Thought Leadership

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Disruptive innovation expert and former academic Geoffrey Moore has made a career of rethinking how companies adapt technology: the subject of his magnum opus, “Crossing the Chasm,” which has printed over one million copies worldwide. An advisor for revered firms such as Google, Splunk, Microsoft, and Salesforce, Moore has garnered ample respect and renown for

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ETL 18: Doug Farren on Building a Research Institute

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Doug Farren, managing director of Ohio State’s National Center for the Middle Market, discusses how to build research programs that generate big ideas and marketplace interest. How do B2B organizations build multiyear research programs that generate big ideas and marketplace interest? A number of big ideas have come out of such programs – the Challenger

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