Education, training and strategies for companies that thrive on unique expertise
Two Senior leaders from IBM’s Institute for Business Value — Cindy Anderson and Anthony Marshall — share insights from a groundbreaking study that found thought leadership delivers outsized returns. Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank. Anthony serves as […]
Malcolm Frank is the CEO of TalentGenius, a team of tech professionals dedicated to helping knowledge workers find the innovative AI tools their business needs, find AI powered jobs, and more. This Yale University graduate is considered one of the foremost authorities and visionaries in technology services, teaching companies how to master the growing game-changer
ETL 27: Malcolm Frank on Why Thought Leadership Needs Thought Leadership Read More »
Korn Ferry’s vice president and chief content officer talks about how the consulting and recruiting firm has built an online leadership channel that attracts more than 4 million views annually. Jonathan Dahl is in charge of thought leadership marketing at Korn Ferry, the $2.8 billion revenue global organizational consulting firm. He is an instrumental part
ETL 26: Jonathan Dahl on Why Thought Leadership Requires Boldness Read More »
Within the driest of academic papers can dwell brilliant ideas that have the potential to help businesses be more successful. Kimberly Eddleston, Editor of FamilyBusiness.org, has partnered with scholars in the family business realm to translate their research findings into practical advice for family business owners and managers. Through strong partnerships with academic journals, researchers,
ETL 25: Kimberly Eddleston on Bringing Research-Based Best Practices to a Wide Audience Read More »
The senior vice president of BCG and chairman of the BCG Henderson Institute talks about service innovation and how big ideas turn into revenue. Martin Reeves is a senior vice president of the global management consulting firm Boston Consulting Group, and chairman of its research think-tank, the BCG Henderson Institute. This dedicated vehicle for thought
ETL 24: Martin Reeves on BCG’s Idea Machine Read More »
In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet
ETL 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide Read More »