In today’s visually driven online world the right picture is indeed worth a thousand words, especially when shortened attention spans make it harder than ever to keep site visitors intrigued and engaged. Having a great graphic designer on your thought leadership team makes a difference.
In this episode of Everything Thought Leadership, graphic designer Mary McBride joins her longtime colleague Alan Alper to discuss the lessons she has learned in her decades of experience enhancing thought leadership through brilliant visual storytelling. A freelance graphic designer and brand consultant based out of New York, she has crafted detailed white papers, infographics, e-Books, research reports, animations, and many more forms of visual content. Her corporate clients have included Ernst & Young, Morgan Stanley, Citibank, and Bank of America. Mary has also crafted visual storytelling elements for dozens of law firms and non-profits.