Comprehensive thought leadership consulting for B2B & professional services firms

A Sit-Down With the Deal Architect

Vinnie Mirchandani — an advisor to top companies on global technology innovation and founder of the consultancy Deal Architect — spoke with Bob Buday on July 14 as part of his Analyst Cam webcast. They talked about the blockbuster ideas that have influenced so many of us, including Michael Hammer’s reengineering, Clayton Christensen’s disruptive innovation, CEB’s Challenger Sale concepts and several others. Drawing on his book, “Competing on Thought Leadership,”  Bob shared techniques that work (and don’t work) when trying to develop those momentous ideas.  You can watch the video here.

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