On July 21 Bob Buday of Buday TLP and Jason Mlicki of Rattleback shared a small portion of their 2022 thought leadership research, produced in partnership with Binayak Choudhury of Phronesis Partners. The free webinar, hosted live, shared six key insights from our 32-question survey of 152 executive decision-makers who use thought leadership to solve their most pressing business problems. A second free webinar is set for September 9.
The full results of our study, which illuminates how the best B2B companies compete on thought leadership, will be presented at the sixth annual Profiting From Thought Leadership Conference Nov. 2-4, 2022, online or in person in Dana Point, California. Topics will include:
- How these companies develop strategy
- How they approach research
- How they develop content
- How they market that content and leverage it in the sale
- How they allocate marketing spend