In a July 19 webinar, best-selling author and thought leader Charlene Li talked about how companies should give away just enough of their expertise to intrigue their audience enough to convert some of them to clients. She shared how she used this philosophy to build her advisory business, bolster her speaking career and become a known expert in catalyzing transformation. Her webinar included a discussion about Bob’s book, “Competing on Thought Leadership.” Based in San Francisco, Charlene authored The New York Times’ bestselling book “Open Leadership” and five others. Her ideas, video sessions, writings, presentations, webinars and other activities have gained a large following worldwide (including more than 270,000 LinkedIn). You can find the webinar via this link; the discussion on the book is at around the six-minute mark.
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