Education, training and strategies for companies that thrive on unique expertise
Do you have all the skills you need to shift thought leadership from a cost of doing business to an important revenue component? By Bob Buday It’s budget time for 2026. This means B2B thought leadership chiefs will be deciding  which content programs to continue, initiate or axe. Is the annual survey on tech trends […]
The 10 Roles of a Winning Thought Leadership Team Read More »
The “Stakeholder Whisperer” author talks about how to figure out what your experts and their target audiences need the most. Thought leadership professionals often hesitate to question an expert, even one whose ideas they are trying to spread to important audiences. But that fear of confrontation can lead to bigger problems if they don’t discover
ETL 47: Bill Shander on How to Know What Stakeholders Really Want Read More »
The best research requires in-depth interviews that reveal how successful companies uniquely solved a complex problem. So many studies, so few insights. The thought leadership research arms race is in overdrive. Every week it seems another consulting, technology, tech services or other B2B company publicizes the findings from an online survey in the hope of
Why Thought Leadership Surveys Won’t Yield Groundbreaking Insights Read More »
Internal skepticism, resistance and ownership conflicts are the biggest challenges in our field today. Viewing thought leadership as vital today, a company hires someone to launch a thought leadership group or turn around one viewed as ineffective. The excitement is as high as the expectations. However, months or even a year goes by and there’s
Sync or Sink: Navigating the Organizational Politics of Thought Leadership Read More »
A Systematic Way to Cure the Maladies of Pointless and Boring Studies Download and Share a PDF of this Article: Buday TLP report-Elevating the Insights of Thought Leadership Research-February 2025 You’ve spent months on a study your firm is counting on to renew interest in a key service or stoke attention to a new one.
Elevating the Insights of Thought Leadership Research Read More »
Internal editors are essential to B2B companies that want to be seen as thought leaders. These firms shouldn’t outsource all their content development (although we’ll gladly accept the work). They need a solid in-house staff, too. But I’ve heard a lot lately about editors and ghostwriters in B2B companies who are tremendously overworked and enormously
How to Avoid Driving Away Your Talented Editors Read More »