Education, training and strategies for companies that thrive on unique expertise
Articles from Bob’s archives.
A successful business book engages readers, provides solutions to a pressing business problem and, most important, generates consulting business for the firm that authors it. The siren song of becoming a best-selling author is strong for many advice-givers. The prospect of having one’s ideas consumed by thousands or millions of people can be difficult to […]
Making a Business Book Pay Off Read More »
While striving to be thought leaders in their niches, many professional services firms keep the most important tool for generating thought leadership unused in their toolbox: the case study. By Bob Buday and Tim Parker Nearly every professional services firm today recognizes the market power of “thought leadership”—the ability to demonstrate differentiated and superior expertise
Case Study Research: An Essential Ingredient of Thought Leadership Read More »
Many professional services marketers invest substantial time and money marketing too many substandard ideas through white papers, op-ed and management journal submissions and sometimes whole books. By Susan Buddenbaum, Bernie Thiel, and Robert Buday What if a venture capital firm funded entrepreneurs on a first-come, first-served basis with no questions asked? People with ideas from
Investments in service delivery and marketing/ sales are often made across too many service offerings and industries to build superior expertise and effective marketing programs in any one of them. For professional services firm leaders who continue to search for that elusive growth formula, it’s time to ask a fundamental question: Is your firm sufficiently
Why Focus is Crucial to a Professional Services Firm’s Growth Read More »
Decision-makers at potential clients want to know whether you can deliver the business benefits they are seeking. You must show unique insights into their problem, experience in addressing it, the success rate, and the validity of your approach. With some of them resembling publishing houses, professional services firms sell book after book and issue countless self-published
The Seven Hallmarks of Compelling Intellectual Capital Read More »
Since 1964, management consulting companies have promoted their thought leadership to clients and prospects through journals, books and other channels. The management consulting industry began more than 124 years ago (when Cambridge, Mass., consultancy Arthur D. Little was formed in 1886), and the IT services industry is only 48 years old (launched in 1962 when
A Brief History of Thought Leadership Marketing Read More »