Education, training and strategies for companies that thrive on unique expertise

Updates

Book Recommender Soundview Adds “Competing on Thought Leadership” to its 2026 List

Updates /

HOPKINTON, MASS. (March 19, 2026) – Soundview Inc., a top provider of business book recommendations to its newsletter subscribers since 1978, this month added “Competing on Thought Leadership” to its prestigious list of book summaries.   Soundview, also known as Summary.com, summarized Buday TLP CEO Robert S. Buday’s book in both text and audio. Soundview […]

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Study: Thought Leadership Highly Influences Companies’ Choice of IT Services Firms

Updates /

HOPKINTON, MASS., USA AND NEW DELHI, INDIA (Nov. 19, 2025) – A much smaller percentage of IT services firms believe their thought leadership content plays a key role in attracting clients than the percentage of clients say themselves, a new study has found. The research suggests that many IT services firms vastly underappreciate the need

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Our Pro-Bono Study: Independent College Newspapers at Risk

Insights, Updates /

Eight-month financial and best practices research finds precipitous drop in advertising; many now need university and alumni support. HOPKINTON, MASS. – College newspapers – the incubators for future professional journalists in print and other media – are facing precipitous declines in advertising revenue and readership. This threatens their survival and makes them more dependent on

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‘Competing on Thought Leadership’ Wins 13th Publishing Honor

Buday TLP in the Spotlight, Updates /

Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1, 2024 – More than two years after it was published, our book “Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue” continues to win book awards. The

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‘Competing on Thought Leadership’ Wins 4 More Book Awards

Buday TLP in the Spotlight, Uncategorized, Updates /

“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations book category of the 2023 Independent Press Awards and was the winner of the business-general category of the 2023 National Indie Excellence Book Awards. “Competing on Thought Leadership” also was

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Podcast: Using Thought Leadership to Attract More Clients

Buday TLP in the Spotlight, Updates /

Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.  The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics:  Why thought leadership is so important The demand and supply aspect of

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