Full Episodes

Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold, […]

The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range

The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? ​With AI and

Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets evolve at incredible speed and AI disrupts entire industries, tech services companies are facing unprecedented demands from their clients — who want to know how things are changing, how technology could be used, and

“The Framemaking Sale” authors explain how to build the ultimate trust with clients: by instilling more confidence in their buying decisions. It’s harder than ever to convince customers to buy your products and services. Thanks both to generative AI and to the explosion of thought leadership content, the marketplace is crowded with often helpful insights

The “Stakeholder Whisperer” author talks about how to figure out what your experts and their target audiences need the most. Thought leadership professionals often hesitate to question an expert, even one whose ideas they are trying to spread to important audiences. But that fear of confrontation can lead to bigger problems if they don’t discover