Education, training and strategies for companies that thrive on unique expertise
Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1, 2024 – More than two years after it was published, our book “Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue” continues to win book awards. The […]
‘Competing on Thought Leadership’ Wins 13th Publishing Honor Read More »
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations book category of the 2023 Independent Press Awards and was the winner of the business-general category of the 2023 National Indie Excellence Book Awards. “Competing on Thought Leadership” also was
‘Competing on Thought Leadership’ Wins 4 More Book Awards Read More »
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below.
Top HR Officers’ Crucial Role in Sustaining Thought Leadership Read More »
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine
Elevating Go-to-Market With Thought Leadership Read More »
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast. The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics: Why thought leadership is so important The demand and supply aspect of
Podcast: Using Thought Leadership to Attract More Clients Read More »
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit Read More »