Education, training and strategies for companies that thrive on unique expertise
These 10 roles are essential. Baseball and thought leadership have more in common than you think. Namely, making a big impact requires a talented and harmonious team of players slotted into key positions. If your company wants to make a name for itself in its industry — and to produce the kind of thought leadership […]
The Huddle, Ep. 2: Building a Powerful Thought Leadership Team Read More »
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study Read More »
Do you have all the skills you need to shift thought leadership from a cost of doing business to an important revenue component? By Bob Buday It’s budget time for 2026. This means B2B thought leadership chiefs will be deciding which content programs to continue, initiate or axe. Is the annual survey on tech trends
The 10 Roles of a Winning Thought Leadership Team Read More »
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? With AI and
ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession Read More »
Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a connoisseur’s approach to great content. Hey all you loyal viewers and listeners of our “Everything Thought Leadership” video + podcast series: We have something new for you! To complement our ETL interviews with top thought leaders and thought leadership professionals,
Welcome to ETL’s ‘The Huddle’ Read More »
Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets evolve at incredible speed and AI disrupts entire industries, tech services companies are facing unprecedented demands from their clients — who want to know how things are changing, how technology could be used, and
ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services Read More »