Education, training and strategies for companies that thrive on unique expertise

Insights

ETL 15: Academic Journal Innovator, Professor, and Rabble-Rouser James Wetherbe

Full Episodes, Insights, Uncategorized, Video + Podcast Series /

James Wetherbe is an inspiring professor, business thought leader and one of the founding fathers of Entrepreneur & Innovation Exchange, an online journal for business owners, entrepreneurship professors and students. He has been a professor of management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches […]

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‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit

Buday TLP in the Spotlight, Insights, Uncategorized /

The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands

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New Research Reveals the Good, the Bad and the Ugly About Thought Leadership Content

Insights, Uncategorized /

Although thought leadership is increasingly indispensable to B2B companies seeking to be recognized for their expertise, executives have a dim view of the content that’s available today, according to a recent study spearheaded by Buday Thought Leadership Partners that was produced in partnership with Rattleback and Phronesis Partners. In fact, less than a quarter of

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Eight Ingredients for Thought Leadership Success in 2023

Alan's Thoughts, Insights, Uncategorized /

You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all shapes and sizes. The top-of-mind concern, of course, is global recession. If the economy softens, business leaders are likely to cut spending and prioritize investments that boost short-term performance. Sadly, thought leadership budgets will

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ETL 13: Inside the McKinsey Publishing Machine With Raju Narisetti

Full Episodes, Insights, Uncategorized, Video + Podcast Series /

As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years. Raju’s 32-year career

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Why You Need a Culture of Thought Leadership – And How to Build One

Insights /

Without a culture of thought leadership, B2B firms that go on crash courses to be widely seen as experts will hit a wall: cutting the programs when times get tough. This report explains how thought leadership professionals can ignite a culture of enduring thought leadership – one that prizes groundbreaking ideas and superior expertise, and

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