Education, training and strategies for companies that thrive on unique expertise
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below. […]
Top HR Officers’ Crucial Role in Sustaining Thought Leadership Read More »
Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members
ETL 21: Francis Hintermann on Accenture’s Powerhouse Research Read More »
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine
Elevating Go-to-Market With Thought Leadership Read More »
Doug Farren, managing director of Ohio State’s National Center for the Middle Market, discusses how to build research programs that generate big ideas and marketplace interest. How do B2B organizations build multiyear research programs that generate big ideas and marketplace interest? A number of big ideas have come out of such programs – the Challenger
ETL 18: Doug Farren on Building a Research Institute Read More »
McKinsey & Company’s Group Head of Communications talks about how thought leaders can write better, the impact of AI writing programs like ChatGPT, and his own quest to become a better writer. How can thought leaders improve their writing? Few people are more qualified to answer this question than Glenn Leibowitz, Group Head of Communications
ETL 17: Glenn Leibowitz on the Advantage of Writing Well Read More »
Just four months after OpenAI unveiled its artificial intelligence-based writing machine ChatGPT to the world, numerous human writers have publicly wondered whether it will replace them. I imagine many more have the same fear. I’ve seen the prose that pours out of ChatGTP after typing my questions into its question bar, and I’ve seen how
ChatGPT’s Impact on Thought Leadership: Time to Raise Your Research Game Read More »