Education, training and strategies for companies that thrive on unique expertise
Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a “Top Ten Voice in Tech” in 2018, Tom has changed the game on how people view the technology space. He coined the […]
ETL 16: Technology and AI Thought Leader Tom Davenport Read More »
Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog post can be tricky. Here are three ways to approach it. Here’s a familiar scenario: One of your top subject matter experts comes to you – the thought leadership program leader – with a
Who Gets a Byline? Adjudicating Authorship Read More »
James Wetherbe is an inspiring professor, business thought leader and one of the founding fathers of Entrepreneur & Innovation Exchange, an online journal for business owners, entrepreneurship professors and students. He has been a professor of management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches
ETL 15: Academic Journal Innovator, Professor, and Rabble-Rouser James Wetherbe Read More »
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit Read More »
Although thought leadership is increasingly indispensable to B2B companies seeking to be recognized for their expertise, executives have a dim view of the content that’s available today, according to a recent study spearheaded by Buday Thought Leadership Partners that was produced in partnership with Rattleback and Phronesis Partners. In fact, less than a quarter of
New Research Reveals the Good, the Bad and the Ugly About Thought Leadership Content Read More »
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including some worth more than $5 billion. He is a speaker on
ETL 14: Deal Architect Vinnie Mirchandani Read More »