Education, training and strategies for companies that thrive on unique expertise
The celebrated thought leader, founder, author and professor discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics. Prof. Hermann Simon is a bestselling author of more than 40 books and an expert in pricing and marketing strategy. His accolades, […]
ETL 10: Simon-Kucher & Partners Founder Hermann Simon Read More »
Sabrina Horn knows what it means to succeed in the harsh world of business leadership, especially in high-tech meccas like Silicon Valley and New York. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of Horn Strategy arrived in Silicon Valley in the early
ETL 9: Technology Thought Leadership Consultant Sabrina Horn Read More »
Bob Buday talks with Tom Stewart – business journalist, book author, Harvard Business Review editor and thought leader. In 1991, Fortune business writer Tom Stewart visited the Cambridge, Massachusetts headquarters of CSC Index to research an article on a new and exciting business concept, business reengineering. His cover article for Fortune would introduce reengineering to
ETL 8: Author and Thought Leader Tom Stewart Read More »
In today’s visually driven online world the right picture is indeed worth a thousand words, especially when shortened attention spans make it harder than ever to keep site visitors intrigued and engaged. Having a great graphic designer on your thought leadership team makes a difference. In this episode of Everything Thought Leadership, graphic designer Mary
ETL 7: Graphic Designer Mary McBride Read More »
Our sixth episode of “Everything Thought Leadership” features a discussion between COO of Buday Thought Leadership Partners Alan Alper and Julio Gomez, founder of Gomez Advisors, which later became part of the multimillion-dollar global software firm Dynatrace. Among his accolades, Julio was voted one of Time Magazine’s “50 Most Influential People Shaping Technology” and one
ETL 6: Industry Evangelist and Thought Leader Julio Gomez Read More »
In this 5th episode of “Everything Thought Leadership,” Bob Buday talks with special guest Jonathan Copulsky — former Chief Marketing Officer of Deloitte’s US consulting business, author of the book “Brand Resilience” and co-author of “The Transformation Myth,” and a marketing lecturer for Northwestern University. Copulsky spent two decades at Deloitte, from 1997 through 2017,
ETL 5: Former Deloitte Consulting CMO Jonathan Copulsky Read More »